Reverie Privacy Policy

Welcome to the web site (the “Site”) of Ascion, LLC, d/b/a Reverie. (“Reverie”, “we”, “us” and/or “our”). Through the Site, including without limitation the corporate-branded area and the area of the Site made available to registered users of the Reverie website, you will have access to information and products to enhance your sleeping experience and lifestyle (collectively, the “Reverie Products and Services”).

Your privacy is very important to us at Reverie. Accordingly, we have developed this Privacy Policy to explain our policy with respect to personally identifiable data (“Personal Data”) and other information that is collected from those who use our Site.

Information We Collect:

When you interact with us through the Site, we may collect Personal Data and other information from you, as further described below:

Personal Data That You Provide Through Registration: We collect Personal Data from you when you register with the Site and create an account. This information includes your name, mailing address, email address, phone number and contact preferences.

Except in connection with your order to purchase a product through the Site, we do not collect any credit card or other financial account information, driver’s license numbers and/or social security numbers.

By voluntarily providing us with Personal Data, you are consenting to our use of it in accordance with this Privacy Policy. If you provide Personal Data to this Site, you acknowledge and agree that such Personal Data may be transferred from your current location to the offices and servers of Reverie and the authorized third parties referred to herein located in the United States.

Other Information: When you access the Reverie Site, we receive and store certain personally non-identifiable information. Such information, which is collected passively using various technologies, cannot be used to specifically identify you. Reverie may store such information itself and/or such information may be included in databases owned and maintained by Reverie affiliates, agents or service providers. This Site may use such information and pool it with other information to track, for example, the total number of visitors to our Site, the number of visitors to each page of our Site, and the domain names of our visitors’ Internet service providers. It is important to note that no Personal Data is available or used in this process.

In operating this Site, we may use a technology called “cookies.” A cookie is a piece of information that the computer that hosts our Site gives to your browser when you access the Site. Our cookies help provide additional functionality to the Site and help us analyze Site usage more accurately. For instance, our Site may set a cookie on your browser that allows you to access the Site without needing to remember and then enter a password more than once during a visit to the Site. In all cases in which we use cookies, we will not collect Personal Data except with your permission. On most web browsers, you will find a “help” section on the toolbar. Please refer to this section for information on how to receive

and how to turn cookies off. We recommend that you leave cookies turned on because they allow you to take advantage of some of the Site’s features.

Our Use of Your Personal Data and Other Information: Reverie uses the Personal Data you provide in a manner that is consistent with this Privacy Policy. We may use your Personal Data for the purpose for which it was provided, including without limitation for the purposes described further below:

Provision and Monitoring of the Reverie Site: We will use your Personal Data to provide you with access to and support your use of the Reverie Site. As part of our website’s user authenticated portals, we may use your Personal Data to provide you with access to nonpublic areas of the site. We will also give you the opportunity to store, review and edit Personal Data and other information on the Site.

Surveys, Contests and Other Special Offers: From time to time, we may offer our users the opportunity to participate in surveys, contests and other special offers. If you elect to participate in these services, you will need to provide certain Personal Data.

Questions and Requests: If you contact us by e-mail or otherwise, we will use the Personal Data you provide to answer your question or resolve your problem.

Contacting You About Other Products, Services and Events: If you opt-in, Reverie and/or third parties may use your Personal Data to contact you in the future to tell you about products, services and events that may be of interest to you.

Research and Data Analysis: In an ongoing effort to better understand and serve the users of the Site, Reverie often conducts research on its customer demographics, interests and behavior based on de-identified Personal Data and other information provided to us. This research may be compiled and analyzed on raw data or an aggregate basis, and Reverie may share this de-identified data with advertisers, researchers, business partners, publications, and other third parties. This information will not identify you personally.

Service Improvement: We may use your Personal Data, aggregated Personal Data and other personally non-identifiable information collected through the Site to help us improve the content and functionality of the Site, to better understand our users and to improve the Reverie Products and Services.

Order Fulfillment: We may use your Personal Data collected through the Site to fulfill any orders you may place for products offered by Reverie. Notwithstanding anything herein to the contrary, we will only use your credit card or other financial account information for order processing and fulfillment.

Our Disclosure of Your Personal Data and Other Information: We consider your Personal Data and privacy to be a vital part of our relationship with you. There are, however, certain circumstances in which we may share your Personal Data with certain third parties without further notice to you, as set forth below:

Business Transfers: As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event, Personal Data may be part of the transferred assets.

Agents, Consultants and Related Third Parties: Reverie, like many businesses, sometimes hires other companies to perform certain business-related functions. Examples of such functions include mailing information, and maintaining databases. When we employ another company to perform a function of this nature, we only provide them with the information that they need to perform their specific function.

Legal Requirements: Reverie may disclose your Personal Data if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect and defend the rights or property of Reverie, (iii) act in urgent circumstances to protect the personal safety of users of the Site or the public, or (iv) protect against legal liability.

Third Parties Upon Opt-In: If you opt-in to allow us to share your Personal Data with third parties because you agree to be contacted by such third parties with respect to products, services and/or events that may be of interest to you, we will share your Personal Data with such third parties.

Personal Data: As described above, we may share aggregated or raw, de-identified Personal Data with advertisers, researchers, business partners, publications, and other third parties.

Your Choices: You can use the Site without providing any Personal Data. However, if you choose not to provide any Personal Data, you may not be able to use certain areas of the Site and/or certain Reverie Services. You will have the choice as to whether or not you wish to be contacted by us and/or by any third parties with offers for products, services and/or events that may be of interest to you. You can control these choices at the My Account section of the Site.

Exclusions: This Privacy Policy does not apply to any Personal Data collected by Reverie other than Personal Data collected through the Site. This Privacy Policy shall not apply to any unsolicited information you provide to Reverie through this Site or through any other means. This includes, but is not limited to, information posted to any public areas of the Site, such as bulletin boards (collectively, “Public Areas”), any ideas for new products or modifications to existing products, and other unsolicited submissions (collectively, “Unsolicited Information”). All Unsolicited Information shall be deemed to be non-confidential and Reverie shall be free to reproduce, use, disclose, and distribute such Unsolicited Information to others without limitation or attribution.

Children: The Site and the Reverie Services are intended for adults. Users under the age of eighteen (18) are not permitted to use the Site or register for and/or use the Reverie Services without the consent of a parent or legal guardian.

Links to Other Web Sites: This Privacy Policy applies only to the Site. This Site may contain links to other web sites not operated or controlled by Reverie (the “Third Party Sites”). The policies and procedures we described here do not apply to the Third Party Sites. The links from this Site do not imply that Reverie endorses or has reviewed the Third Party Sites. We suggest contacting those sites directly for information on their privacy policies.

Security: Reverie takes reasonable steps to protect the Personal Data provided via the Site from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no Internet or e-mail transmission is ever fully secure or error free. In particular, e-mail sent to or from this Site may not be secure. Therefore, you should take special care in deciding what information you send to us via e-mail and/or Internet transmission. Please keep this in mind when disclosing any Personal Data through the Site.

California Online Privacy Disclosures: For information on free software that offers users the ability to prevent websites from collecting personally identifiable information, please visit: https://www.abine.com/donottrackme.html.

Reverie does not allow third party websites to collect your personally identifiable information from Reverie’s website.

For information regarding “Do Not Track” signals please visit: http://allaboutdnt.com/. Other Terms and Conditions: Your access to and use of the Reverie Services through the Site is subject to the Terms of Use.

Changes to Reverie’s Privacy Policy: The Site and our business may change from time to time. As a result, at times it may be necessary for Reverie to make changes to this Privacy Policy. Reverie reserves the right to update or modify this Privacy Policy at any time and from time to time without prior notice. Please review this policy periodically, and especially before you provide any Personal Data. Your continued use of the Site after any changes or revisions to this Privacy Policy shall indicate your agreement with the terms of such revised Privacy Policy.

Access to Information; Contacting Reverie: To keep your Personal Data accurate, current, and complete, please visit the My Account section of the Site. You may also contact us as specified below. We will take reasonable steps to update or correct Personal Data in our possession that you have previously submitted via this Site.

Please feel free to contact us if you have any questions about Reverie’s Privacy Policy or the information practices of this Site. You may contact us as follows: privacy@reverie.com.

Questions

Call us toll-free: 1.800.456.7383